VPI is a consulting and production company that specializes in helping companies understand, target and speak with a Latino consumer. We are predominately focused on the English language US consumer, now known as “The New Mainstream.” We also deeply understand the Spanish language market. Most importantly we know how to navigate and balance the multi-faceted aspect of the entire Latino opportunity.

  • Marketing to US Latinos in a way that creates measurable results
  • Quality TV and Film production for all platforms
  • Political Campaigns that want to target the Latino voter
  • Keynote Speeches, Panel Moderation and “Lunch N’ Learns”
  • Cognitive computing and data mining of US Latinos
  • Media campaigns to reach Latino consumers
  • Everyone is talking about the importance of the The New Mainstream US Latino audience
  • Spanish language media and Spanish language marketing is over saturated
  • 2nd generation and beyond Latino consumers need to be reached in English
  • 1st and 2nd generations both may be Latinos, but consume and live quite differently

Why do brands need to care about this audience?

  • They are growing at a pace faster then any other group, brand loyal and upwardly mobile- This results in more sales and better margins
  • The New Mainstream audiences are over-indexing on all digital platforms
  • The Latino market is multi-faceted and needs a team that understands the complexities of the market
  • We have the team that are credited with being pioneers in this market
  • We don’t just offer impressive data, we offer solutions that will improve market share and ROI